Don’t Spend a Dollar Marketing Until You Do These 3 Things

Today, there’s a lot of pressure put on title companies to begin marketing online.  I’m sure the most common thing you hear about is the necessity of being on Facebook, Twitter, Instagram, and countless other social media platforms. However, for most title companies, I firmly believe this is not the right advice for two reasons:

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Commercial Real Estate Trends

By Nancy Landmark and James Thanasules Picture this: Four dogs running full speed, careening across the dog park. Suddenly, one turns left faster than the others could anticipate. The other dog owner’s and I watch on in awe as that unexpected left turn creates a giant dog pile consisting of two hounds, a collie and

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Drowning Consumers: How HOP Can Help you to Educate the Consumer!

By Patrick Harris and Elizabeth Wysong Berg “So, Phil, what do you do for a living?” It’s the dreaded question that comes up during every summer barbeque, cocktail party, and family gathering. A friend, family member, or new acquaintance asks what you do at your workplace. And, as always, you’re drowning. How in the world

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From eClosing to zClosing

By Ryan B. Peterson In 2007, the five largest mobile phone manufacturers ­– Nokia, Samsung, Motorola, Sony Ericsson, and LG – collectively controlled 90% of the industry’s global profits. That same year, Apple launched the first generation iPhone – at a time when it controlled just 4% market share of desktop operating systems and no

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It’s Not Official Unless It’s on Instagram

By Julie McConnell I met my best friend on Instagram. No seriously, it’s true. I subscribe to an online workout which is done (cue canned line) from the comfort of your own home. I essentially work out by myself with no class or trainer waiting on me to show up. Luckily for my undisciplined self,

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Don’t be the Weakest Link: Training your Staff

By Genady Vishnevetsky Earlier this year, the IDC forecasted that security spending will reach $81.7 billion in 2017, an increase of 8.2% from 2016. Enterprises from Fortune 50 to small businesses continue to seek a silver bullet. The economy produces a dozen new security vendors every month who promise to solve all our problems. Yet, according

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Finding the Right Talent in All the Right Places

By Rich Griffin Question: When is the best time to plant an Oak Tree? Answer: 20 years ago. Question: When is the second best time to plant an Oak Tree? Answer: Today. If you’re anything like me, you always have a need for talented employees. But if you’re anything like most of the managers in the

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Going Digital from Start to Finish

By Vicki DiPasquale, Tim Anderson, and Jack Rattikin Communication and data collaboration technology has progressed leaps and bounds over the past decade. Consumers not only want, but expect simple and secure digital experiences. Yet the real estate transaction has been slow to adopt a seamless, completely electronic workflow, even with e-signing, e-delivery, and e-recording gaining

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Convert Your Customers into Influencers

By Elizabeth M. Russo Have you claimed your business on YELP? Do you have consistent feedback from customers online? Do you know the most effective strategies for obtaining reviews from your best customers? We can all easily name the customers who regularly refer us business and tell their colleagues why they love our team, but

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Enhanced Up Selling

By John Haynes The peace of mind and protection afforded by having an Owner’s Title policy is invaluable. So why doesn’t every home owner have this policy?  One possible reason is that as an industry, we don’t clearly explain the benefits of owning such a policy.  A second possible reason is that insufficient time is